Some of my
Projects
Everyone loves getting stuck into good project. Working at Saferworld, STOP THE TRAFFIK, and The Old Market has given me a wide range of experience managing all kinds of projects from start to finish. This means that I have a good understanding of what it takes to pull together the work of colleagues, partners and stakeholders to create a great end result.
I’ll give you some more information and examples of the projects I’ve looked after below, but I’ll give you a quick look here:
A city under siege: the realities war in Taiz
I led the production of a documentary video and photo project that spotlighted the impacts of conflict in Taiz on the people of the city. I worked alongside a Yemeni filmmaker on the project which has contributed to significant positive policy changes within Yemen, especially regarding community security.
Reigning Women
I was the lead driving force behind the rebrand and growth of the Reigning Women season into a nationally recognised ‘festival’ programme at The Old Market. I designed the branding, developed relationships with key commercial and charity partners, developed and oversaw creative and engaging fundraising strategies, managed a team of volunteer fundraisers, storyboarded, organised, shot, produced and edited season and show specific video content (trailers and interviews).
Child Exploitation Prevention
I was the communications lead on a child exploitation prevention project that reached over 700,000 caregivers in the UK with vital advice and support. The project produced three key pieces of content, a campaign video, a landing page, and a post campaign report.
Gig For A Gig
I came up with the audience and performer facing copy for the Gig for a Gig scheme, designed the logo branding guidelines, put together press releases and created the documentation to be sent to promoters and artists explaining the scheme and why they should be involved.
A city under siege: the realities of Yemen’s war in Taiz
This project took a lot of planning and coordinating to pull off. From the outset, the safety and security of our partners was paramount. Taiz was, and still is, an active conflict zone which posed significant challenges to the production. Initial planning was heavily focussed on safeguarding, and on the identification of our contributor’s stories and their development into a coherent and moving narrative that fit the advocacy objectives of Saferworld’s Yemen programme team and Saferworld’s policy and advocacy team.
Once we had plans in place, we got down to the task of organising logistics and developing a guiding document that could help support decisions on everything from safeguarding to camera angles. I stayed in close contact with the Yemeni content creator throughout his time gathering content, and we reviewed and edited the footage and photos together over many video calls.
The video ended up proving a huge success in terms of Saferworld’s policy and advocacy goals. It helped the organisation to secure funding and to open doors to conversations with officials that were previously closed to us. The video continues to inspire Yemeni viewers and to call upon the broader international community to centre to voices of those experiencing conflict and who are effected by conflict it firmly within the centre of peacebuilding processes.
Child Exploitation Prevention
As the communications lead for this project, I was responsible for all content production. Working alongside a team of researchers and analysts, I fed learnings into the production of engaging content that could help caregivers safeguard children and young people.
During the design phase, I took storyboards and scripts through a rigorous review process with industry experts and focus groups before animating a campaign video using Adobe After Effects and Premiere Pro and recoding a voice over. I wanted the content to fit the medium, and to tell a broader contextual story about digital recruitment methods. I chose to have the video mimic phone recruitment tactics, to grab the attention of the viewer and stop them in their scroll.
Beyond the campaign video, I created bespoke vector graphics to help lead the audience through the landing page and reinforce information visually.
I was really pleased with the end result. As any producer of creative content will tell you, there are always areas for improvements and take away learnings. I would certainly do a few things differently if I could take another stab at it!
Reigning Women
During the years that I worked at The Old Market, I was instrumental to the rebranding and growth of the Reigning Women season from a means of internal programme segmentation to a nationally recognised mini-season of feminist focussed shows and events.
I had the idea of tying in local charities and businesses that shared the values central to the season to help co-promote through reciprocal marketing and active audience sharing. We collected donations from the likes of The Body Shop, Choc Chick, Infinity Foods, Lewes FC Women, Brighton Gin and more, and sold them as lucky dip tote bags, with all proceeds going to support the incredible work of Brighton Women’s Centre.
Here’s some of the Reigning Women goody bags in action.
Here’s a trailer that I made for the Reigning Women Season. I came up with the idea and storyboarded it, I sorted out borrowing the equipment, organising the shoots, directing, filming and editing the footage, for sourcing and licencing the music, and formatting it for use across various digital platforms.
Artist Interviews
A major change I was central to at The Old Market more broadly was to highlight and showcase the artists behind the shows and events that we hosted. This change in marketing came both from data insights which showed us that video was our most engaging content across social media, and from a desire to extend conversations with between artists and audiences beyond the shows themselves.
A large part of this process involved me organising, conducting and editing interviews such as this one with poet and playwright Cecilia Knapp, whose show ‘Losing The Night’ was part of Reigning Women. I then transcribed these interviews for use in written marketing materials across our blog and our regular audience subscribed emails.
Gig For A Gig
The Gig For A Gig scheme was born out of an idea to give some of the hugely successful artists that we hosted a way to give back to the grassroots emerging artists coming up in Brighton and Hove.
The brief was to make the branding to look young and disruptive, whilst not losing a tie to the overall branding and tone of voice of The Old Market. For example, this branding had to integrate into the ‘sticker’ system that The Old Market was using, so therefore had to be able to go over existing marketing materials, as well as stand alone. After multiple drafts, this logo below was chosen as the Gig For A Gig branding.
Video Commissions
We decided that we wanted to capture the energy of the first ever Gig For A Gig event and turn it into promotional material that we could send around to prospective artists and agents.
I was central to the commissioning and production of the video above, which has been very successful in attracting new artists to join the scheme, and which I reformatted for use across social media on our internal marketing displays.